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COVID-19 and Online Shopping Trends

The Indian government declared a complete lockdown i.e. 1.3 billion people locked inside their homes in a effort to flat the rising Covid-19 Cases Curve. Many Businesses & Industries like food industry, hospitality and tourism, automobile, aviation  and others have been blown ahead of their times  including  e-commerce.

As compare to other sectors of Industries, e-commerce has  established itself essential after the outbreak of Covid-19, But Consumers have drawn a line between want and need. The entire business management system is disturbed because of this virus. Although it is impossible to predict the full impact of corona virus on e-commerce and online growth rates, listed below are the Observations & effects on the Online Sale Industry.

An inflow of online shopping

As traditional bazaar and road-side business has completely shut down, people are taking their business online. Somehow the sales in some sectors have gone up leading to the shortage of several products. Due to the sudden declared lockdown, panic buying of house hold products became a trend. This eventually led to shortage on a larger scale. People are switching from malls and supermarkets to ecommerce for everyday commodities, the sales of companies like BigBasket and Grofers have gone up and will continue to be that way in the coming time as well. 

Efficiency and Time Saving Power

Online shopping has a benefit that you don’t have to go out to shop and waste time; everything is delivered at your doorstep. Even small stores are giving home delivery. In the coming time people will prefer buying online rather than from stores.

On the other hand, quarantine has also shown the worst side of everything so far. It has alleviated the severe time shortages that so many people have faced in this entire time. Since people are unwilling to go out to shop as the fear of getting sick remains constant, insufficient labor strength is still an issue. Though online grocery stores are receiving orders on a very large scale, the manpower is not sufficient to deliver them on time.

To stay competitive, businesses have started to sell what’s important presently. Some e-commerce sellers are adding soaps, sanitizer and other hygienic products to meet consumer demands.

Retailers shifting towards selling essential goods & Covid-19 Products

Retailers have started to sell essential goods. They are using technology to be back in the game.  Since the attitude of buyers is changing, the retail industry is also expecting a change in the nearby future.

Since people are still buying essential commodities, a lot of retailers selling non essentials like jewellery, clothes and foot wears have faced a huge loss and had started selling Essential Commodities.

 

The grocery shops have played a crucial role in this tough time. We know these shops are the lifelines of people. Now due to the outbreak of the virus people are looking for alternatives so that they don’t have to be in contact with anyone. With the these shops  starting to deliver online, people are finding it even more convenient to have everything on the tips of their fingers. Local shops are confined to a radius of a few kilometres to deliver their products. They are even offering contactless deliveries along with sanitization of the goods that you have ordered. It helps to stop the spread of the virus and the fear among people. Digital transformation of local shops has benefitted both; the consumers and the retailers.

Conclusion

Stay-at-home orders will eventually be lifted state by state, but in the interim, there are millions of consumers creating and reinforcing new online buying behaviours and habits. In many families, online grocery, apparel, and entertainment shopping will replace store and mall visits permanently until a vaccine is available.Millions of online customers changing their behaviour at the same time to opt for more time saving and convenience puts a considerable strain on e-commerce and online retailers today. How they choose to react will define the future of e-commerce. Once state by state stay at home orders are lifted, e-commerce sales may stabilise at a lower growth rate than they are today.